10th October 2010 was world climate day.
For this occasion, the GoodPlanet foundation, presided by Yann Arthus-Bertrand, joined forces with various other international environment-focused associations in order to raise the awareness of the greatest possible number of individuals.
This day of action, which received the support of the Secretary General of the United Nations, Ban Ki-Moon, was the focal point of a campaign entitled “10:10”, which was created in Great Britain about a year ago and has expanded throughout 152 countries in a couple of months. GoodPlanet was proud to be able to animate this campaign in France.
The aim was to reduce our emissions by 10% as from 2010, hence “10:10”. It is a small and thus “easy” target. It is, however, also a huge one because, if everyone joined in, it would represent millions of tons of CO2…
To this day, 104 655 individuals, 3 462 corporations, 1 959 schools and 2 203 collectivities are heading in this same common direction.
The British government, the Councils of Paris, Mexico, Oslo and Chang Mai (Thailand), the London subway, the football clubs “Dinamo” of Zagreb and “Benfica” of Lisbon, the French tennis federation, Oxford University, the Norwegian Friele cafés, Sony, Microsoft and the entirety of the British NHS hospitals, amongst others, decided to take part in this adventure.
Further details regarding this campaign can be found on the following link: